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American express and coinbase launch bitcoin rewards credit card

American Express Teams Up with Coinbase | New Card Offers Bitcoin Rewards

By

Liam O'Reilly

Oct 23, 2025, 05:21 AM

Edited By

Sophia Kim

2 minutes to read

A credit card with Bitcoin logo representing the partnership between American Express and Coinbase.
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American Express has joined forces with Coinbase to launch a new crypto credit card, targeting cryptocurrency enthusiasts. The Coinbase One Card promises rewards of up to 4% in Bitcoin on purchases, but there are notable caveats. This card will only be available to Coinbase One subscribers and aims to capture a growing market of crypto consumers.

Is This a Game Changer for Crypto Spending?

The collaboration aims to enhance the shopping experience for crypto fans, but the reaction is mixed. Users are excited about earning Bitcoin rewards but are concerned about market volatility affecting the rewards.

Key Features of the Coinbase One Card

  • Exclusive Offer: Available only to Coinbase One subscribers, who must pay a subscription fee.

  • No Annual Fees: Users won’t have to worry about annual or foreign transaction fees, a common drawback in other cards.

  • Seamless Integration: Works within the Amex network, appealing to a broader base of crypto enthusiasts.

What People Are Saying

Comments from various forums reveal a divided opinion:

  • "I’m getting 4% on my purchases. My USDC is also earning while waiting to pay," noted one participant, highlighting the appeal of cashback.

  • Another user lamented, "Coinbase down 8% today on a 0% BTC move," raising concerns about the card’s stability in a volatile market.

  • A question that's resonating: "How much do you have to park on the exchange to earn 4%?" pointing to the entry barriers that may deter prospective cardholders.

Initial Impressions Are Mixed

While some hail it as a revolutionary approach, others warn about the potential downsides that come with subscribing.

"This card might attract serious crypto users, but the subscription cost could be an issue," one commenter noted.

Key Takeaways

  • πŸš€ Up to 4% rewards in Bitcoin on purchases, appealing to crypto fans.

  • πŸ“‰ Market volatility could affect the actual value of rewards.

  • ❗ Subscription cost may limit accessibility compared to traditional cash-back cards.

Whether this partnership will reshape how people spend in the crypto world remains to be seen. The ongoing conversations reflect a blend of optimism and skepticism, suggesting that the crypto credit card market is still finding its footing.

Forecasting the Crypto Spending Landscape

Experts anticipate that the Bitcoin rewards credit card will spark interest among a significant segment of crypto enthusiasts. There’s a strong chance that within the next year, the number of people signing up for Coinbase One could rise by 20%, driven by the allure of earning Bitcoin rewards. However, the prevailing market volatility poses a threat; should Bitcoin’s price fluctuate sharply, many may hesitate to adopt such cards. The outcome will largely depend on how well Coinbase and American Express manage to communicate the value of earning Bitcoin rewards despite potential risks, maintaining consumers’ trust in this financial product.

A Subtle Reflection from the Past

This situation bears a resemblance to the early days of online banking in the late 90s. Back then, traditional banking faced skepticism as digital platforms promised convenience and access. Many doubted the security of online transactions and were slow to embrace the change. As safety measures improved and user experiences became seamless, adoption soared. Similarly, while the Coinbase One Card presents an intriguing opportunity for earning Bitcoin in everyday purchases, initial hesitance will likely give way to mainstream acceptance as consumers become more familiar with crypto's integration into their financial lives.