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Try the new bitcoin burger at steak and shake today!

Bitcoin Burger Debacle | Mixed Reactions and Fast Food Rebranding

By

Jackson Miller

Oct 19, 2025, 12:24 AM

Updated

Oct 19, 2025, 08:40 AM

2 minutes to read

A delicious burger with a Bitcoin-themed design, served on a plate at Steak and Shake restaurant
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Fast-Food Chain Sparks Friction with Crypto Twist

A new menu item at Steak and Shake, the "Bitcoin Burger," is drawing varied responses as discussions about its value and health implications ramp up online. People are actively engaged in forums, expressing everything from excitement to skepticism about this unconventional offering.

Heightened Discussions on the Bitcoin Burger

The burger launch has ignited a storm of commentary online, often blending humor and serious critique. Main discussions have focused on:

  • Culinary Quality: Many folks are skeptical about the burger's taste, with one commenter saying, "Looks freshly minted!" Critiques hint at the quality of fast food in general, as some users mentioned that experiencing delays at Steak and Shake is common.

  • Environmental Messaging: One participant criticized the chain's choice to publicize using beef tallow, remarking that it's more about political messaging than quality. "We don’t have no truck with them bleeding heart liberals who care about the environment I’ll avoid them," they expressed, indicating a strong response against perceived corporate stances.

  • Customer Experience: Historical complaints resurfaced, with chatter about the chain's service. One comment pointed out, "Steak & Shake struggling to stay relevant when they did away with table service, that was bad." This suggests that the burger's launch may have compounded existing frustrations with the company.

"Proof of stomach ache," joked another commenter, revealing the light-hearted skepticism surrounding the new burger.

Sentiment Analysis

Comments show a blend of humor and critique, with many feeling negatively about the burger's health implications. Skepticism also lingers around the burger's overall worth, as evidenced by various remarks questioning its value and quality.

Key Highlights from Forum Discussions

  • 🚫 Service Issues: "Delays at Steak and Shake are common, especially with larger groups."

  • πŸ”₯ Environmental Messaging Backlash: "Corporate messaging is off-putting to many customers."

  • πŸ” Customer Experience: "The discontinuation of great items like coleslaw is a mistake."

As the Bitcoin Burger attempts to capitalize on crypto trends, it remains to be seen whether it will result in increased patronage or further alienation of fans. With mixed reviews and historical customer grievances bubbling up, this culinary experiment could lead to significant shifts in the fast-food giant's direction.