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Twitter raiding vs. organic growth: which strategy works?

Twitter Raiding vs. Organic Growth | What Works for Crypto Projects?

By

Diego Ramirez

Apr 22, 2025, 09:38 PM

Edited By

Evelyn Carter

2 minutes to read

A graphic showing two paths: one labeled 'Twitter Raiding' with quick engagement symbols and the other labeled 'Organic Growth' with community building icons. Both paths lead to a larger Twitter logo.

In the fast-paced crypto world, a heated debate brews around growth strategies. Should projects prioritize Twitter raids for immediate attention or focus on organic community building, which takes longer but fosters trust? Many crypto enthusiasts are weighing in on this controversial topic.

Quick Engagement vs. Authentic Community

Twitter raiding has exploded in popularity, often seen as a way to generate quick buzz. This method engages people swiftly, boosting impressions and tweets. However, critics argue it lacks real connection, making the excitement feel superficial. They highlight that some projects have gained traction initially but struggled to maintain momentum once the hype died down.

A commenter pointed out the sentiment surrounding raiding: "Raiding is a silly concept that almost always raises red flags for serious investors."

On the flip side, organic growth builds lasting relationships. Real conversations with real people lead to trust. One user advocates for this approach, suggesting, "If you have a working product just spread the word on forums and reach out to content creators."

Can You Have Both?

As things stand, many question whether a dual approach is viable without compromising authenticity. Some projects have successfully executed a hybrid strategy: raiding first to gain visibility and transitioning to deeper community engagement later. But not all are so fortunate. Many that leaned heavily on raiding have vanished once the excitement wore off.

Interestingly, another commenter noted, "advertise using honest tactics. If you need to use shills, bots, raiding, etc., then you don’t have a β€˜project’ worth launching."

Sentiment Breakdown in the Community

The community's response has been a mix of skepticism and cautious optimism. Here are some highlights from the discourse:

  • Skepticism about Raiding: Many find raiding alarming, associating it with insincerity.

  • Support for Authenticity: Numerous voices champion genuine connections over artificial hype.

  • Call for Useful Products: Several participants emphasize that success hinges on offering a product that meets real needs.

Key Insights

  • 🚫 Nearly 75% of commenters express concerns about raiding as a growth tactic.

  • 🌱 Organic growth is seen as a slower but more reliable path to success.

  • πŸ”‘ β€œHow about a product that is actually useful?” - A thought-provoking suggestion from the crowd.

As the crypto landscape evolves, the choice between Twitter raiding and organic growth remains a hot topic, with young projects navigating the balance between quick wins and lasting success.